A campaign for Amey, bidding into a Welsh Water.

The client had rescued a failing contract from the previous incumbent and turned it around despite having to be within the limitations of the previous firm’s technology.

After some heavy questioning and talking to key people within the organisation at all levels we created a campaign centred around the concept that by accessing 100% of Amey’s capabilities instead of the current limitations, the possibilities would be endless.

This was visualised via a bottle of concentrated solution (Amey’s capabilities), into which Welsh Water could be added to create massive savings, improvements & growth.

The campaign collateral was received incredibly well by the client and it was fun to see the tagline “just add Welsh Water” used by the client 3 months later on their own advertising campaigns. You know what they say “Imitation is the highest form of flattery”. Consider us flattered.