Creating a partnership for a joint venture between Babcock & Elbit.

By far the biggest deal we have worked on for a strategic partnership.

Our brief was simple – to create a partnership… quickly.

A joint brand was created blending the corporate colours of the two companies, with a logo suggesting objects flying across the screens of a simulation – this highlighted the companies’ value proposition while giving them equal billing.

Brand guidelines, Brand strategy, value proposition, marketing strategy, a full suite of collateral for marketing and capture activities, marketing campaign aimed at key stakeholders within the MOD and all armed forces, full suite of bid collateral, exhibition collateral and merchandise.

With a digital marketing strategy our in-house copywriter also created content to distribute to targeted audiences through relevant social media channels.

We also created a responsive website to help promote the partnership.

“The team at SMSW opened our eyes to what can be achieved in a short timescale. They are easy to deal with, responsive, knowledgeable and create simplicity from the complex. More importantly they got on with it, not adding difficulty to an already stressful environment”.

Bid Director – BE Partnership